Hootsuite Certifications
Hello readers! This week I gained my Hootsuite Certifications on Platform and Social Marketing. Definitely worth the long haul because now I have two shiny new certifications on my LinkedIn. Wowee!
First I’ll share some important takeaways I learned from the Hootsuite Platform:
- Hootsuite lets you monitor and engage with all your social networks in one place, decreasing the risk of missing an important engagement opportunity.
- When using the Social Profile Picker in the Composer, you can pick which social accounts you want to post to all at once.
- Owly and Vanity links are trackable to view how many people clicked on it it!
- You can Set the frequency that Hootsuite checks for new content to once a day, rather than once an hour with RSS Feeds.
- You can find out if people on the other side of the world are talking about your brand with Geo-Search streams. EX: Your company opened a new branch in Hawaii and want to know what local people and radio stations, etc have to say.
Next, I moved onto the Social Marketing Platform where I learned SO much about social media that I had no clue of. There are so many aspects to social media marketing that we as users don’t think twice about as we aimlessly scroll through our accounts.
- Social media tactics can be grouped into three buckets: Paid, Owned and Earned.
- Earned tactics are things like utilizing community engagement. Ex: Influencers, advocates and employees to boost awareness
- Paid Tactics is spending money to get social messages and content in front of a targeted audience. Ex: social ads, boosted posts, paid influencers.
- Curated Content is content gathered from trusted sources within your industry.
- Lastly, Created Content is content produced within your organization
I learned so much from this process and now I feel like I have a million questions for my coworker who manages my organization’s social media accounts.
Thanks!!
Kendra
Blogging with Coughlin 